Korasada Branding Campaign
Winner of AAF Akron’s Student Best in Show and Golden ADDYs and the AAF District 5 Best in Show and Golden ADDYs.
Korasada is one of my favorite food trucks in my hometown that was in need of a brand refresher. Taking inspiration from their Korean-Fusion cuisine, passionate service, and distinctive truck, a new brand identity for the traveling restaurant was born.
The personality of the business and uniqueness of their menu now shines through in detailed illustration, modern textures, and witty humorous design. Keeping the professionalism of the small business while also maintaining their free-spirited personalities that really is the core of the Korasada brand.
